About ACOM 5308

Course catalog description:

Identify agricultural audiences, conduct analyses, and use results to evaluate and produce online media that utilizes design fundamentals, visual communication theories, and new media technology.

Practical description:

The purpose of this course is the identify emerging media in online communication and discuss how these media relate to agricultural communications. This includes – but is not limited to – social media (Twitter, YouTube, Facebook), website usability, mobile marketing, and website development (WordPress). The course changes each year to reflect the changes in technology.