Introduction to Social Media

Future of Social Media

What was your reaction after reading the three articles about social media trends for 2014?

In your opinion, what impact will these trends have on agricultural communications?

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About cdgibsonttu

Instructor in Agricultural Communications, Ph.D., Proud Red Raider (Wreck 'Em Tech!), Dog mom to two spoiled Jack Russells, Wife, Agvocat, Believer, Texan

Posted on July 9, 2014, in Discussion Question. Bookmark the permalink. 8 Comments.

  1. Lena Freeman

    I found the articles to be interesting and insightful. Some of the articles were dated back to the past couple of years, but I found the articles to be full of truth as they gave statistics and data to explain the trends in the social media world of this year. It is already obvious to see that social media is becoming more and more popular. More sites and applications are being created all the time. People thrive on social media and use these sites for personal and professional relationships. Even companies, businesses, and organizations are becoming more tech savvy and using social media to benefit their programs. The popular use of social media is also creating more jobs for businesses to hire individuals that specialize in social media and the logistics behind it. I think that social media will continue to become more and more popular and will be a creature of habit especially in future generations. These articles seem to back up my thought process. As far as agriculture communication goes, social media will continue to shape and direct the future of our sector as well. More and more younger generation farmers are comfortable using social media and as time continues those numbers will continue to rise. Tv programs, commercials,and radio stations aren’t as popular now days as they were back then in the agriculture community. Social media will soon replace the things that were once the norm. Social media in agriculture communication will allow for farmers to get news and information through the web from other farmers and companies/businesses using social media as well. Farmers may feel that they are more connected to the outside world. Social media will increase popularity in our sector as well as many others for the purpose of communication, marketing, and etc.

  2. It’s interesting to be seven months into the year and read about the predictions about social media that were made before the year even started. For the most par, I feel a little behind. It’s incredible how large of a role online media and social media play in the success of todays’ businesses. There are many small operations in agriculture that can greatly benefit from online activity and advertising. I think that the use of such things will result in the USDA’s goal of lowering the average age of the farmer and rancher. By utilizing modern, low-cost tactics agriculturist can hit their target audiences at incredible magnitudes. If everyone hops on, we could experience a boom in the ag industry. In order to reach a younger age group agriculturists must be active online, because that is where they’ll be seen and heard. It is an easy, cheap an efficient way to stay up to date and provide free advertising. It helped me to realize the potential that social media and marketing has to improve my own business

  3. The main thing that kept running through my mind when reading the articles is history repeats itself. I can only imagine how newspapers and radio, etc. affected communication when they were getting up and running as major mediums. It seems like a lot of the same principles and trends are forecasted for social media as many others. It is a learning process of how to effectively utilize a new medium. The difference is there is not just one simple type of social media. Social media covers a vast array of many different medium options. Sure, they all connect people to businesses and other people but the path taken to get to that point varies from platform to platform. It seems agriculture has always been a step behind the rest of the business sectors in regards to technology and communication (hence why agricultural communications is a needed area). I think the agriculture sector almost feels like it has something to prove so agriculturists are on Twitter, Facebook, Pinterest, etc. but do we really know how to use them and get the most out of them? It is difficult to determine ROI anyways on social media, but throw agriculture in the mix, which also has some different ways of determining ROI, and there is a pretty tough battle to fight. However, I also think agriculturists see and understand the need for social media, after all, it is a lot cheaper than traditional advertising routes. The fact that there is a believed need for social media, makes it a necessity in many’s eyes, which means there is a willingness to learn about it and how to use it. While we are a bit slower than others in adopting new technologies, I think and hope social media will help transform agriculturists and allow the consumer/public to connect on a whole new level.

  4. Reading articles about social media in general make me feel very behind the times. As someone that didn’t get a Facebook until college, a smart phone until 2011, and a Pinterest until this week, it’s overwhelming to see so many different changes in social media and what people use in just a few short years. It doesn’t surprise me in the least that companies will do more advertising on social media sites. As it’s becoming almost mandatory to have a presence on at least one site, these businesses have to keep up with the trends to keep up with consumers. The blog with the 14 points, i think had the most relevant messages. As most people blog, tweet or post, your content has to be relevant and top-quality. We have seen that to be true even in other forms of communication. I do find it surprising that two of the articles mentioned the ride of Snapchat with marketing. I haven’t ever used Snapchat, but have seen some friends and family use it. It’s crazy to think something that like that, created just to communicate with people quickly, will be utilized for global marketing. I’m in Dr. Irlbeck’s summer 2 class and we talked about how some radio stations are using Snapchat to share ticket giveaways, increase listener participation, or get more interaction with followers. It just blows my mind that we have so many different technologies these days! I think social media will be a great thing for agricultural communicators and the industry as a whole. It is a lot of work to create and manage social media sites effectively, However, it is more detrimental to not be social media these days. All of these outlets gives farmers and communicators more of an opportunity to interact with the audience and build their support system. All in all, I would say emerging social media sites and trends is a great thing, no matter the business. It can just be a little overwhelming!

  5. Austin Burrow

    The particular strategy pertaining to large corporations launching innovations through social media becomes of special interest to me. From a marketing standpoint, I realize that utilizing proper social media means can distribute information about new products in relation to agriculture production. More importantly from a global standpoint the opportunity to communicate to vast majority of agriculture customers becomes extremely beneficial in the areas of launching new innovations. The future of mass marketing and product launch information will be through social media means, and the relation of this impact in regards to ROI will be interesting to measure. Measuring ROI through social media means will take a large collection of data to accurately determine the true value associated with innovative products. The costs associated with wide spread communication brings particular attention to ROI, and the value that can be derived by utilizing social media means at low costs to support high financial returns. Marketing strategies alone consume large amounts of finances, and presently the technology that is available allows large corporations to reach many consumers more cost effectively. I foresee in the future that my corporation will benefit greatly in agriculture communications by accurately utilizing social media means for product information distribution. Information becomes the key initiative in marketing and the distribution of information to the correct targets becomes imperative to connect. Developing a well-rounded marketing program for product information distribution will be critical for success with many corporations to stay on track with current trends. The most beneficial aspects of utilizing current and future social media tools will be the large amount of information and contacts that can be reached both domestically and globally. The transferability of information in relation to communication distribution creates a recipe for success in highly competitive markets, and the future of mass communication towards agriculture production will depend greatly on the successful implementation of these methods.

  6. I enjoy reading about technology in agriculture, especially social media because it still is relatively new, but like many of my classmates I was very taken aback that Google+ is making a comeback and Twitter’s popularity is on the rise. I have never used Google+ and am curious why its users seem to dislike the program.

    Personally it drives nuts to see all of the advertising on Facebook, especially when it is someone’s birthday. A message pops up saying, “It’s ___ birthday, buy them a Starbuck’s gift card.” It’s great that businesses can use this for their benefit but in all honesty I will probably never buy a gift for someone while I am perusing around Facebook, but that’s just me. Wouldn’t it be interesting if it said, “It’s _______ birthday, help them milk cows or do chores for the night!”

    Varsity Donuts really impressed me after their logo fiasco and even though I have never heard of them before, I already know they are a company with morals and integrity, finding the courage to admit their use of a stolen logo. It seems for many businesses this is a characteristic that often falls by the wayside. I think it illustrates how social media is like a double edged sword. Used as an avenue for negative comments to spread like wildfire, social media can also do the opposite and aid in damage control.

    According to a report in Borgini’s article, only 33% of mobile websites are “very good,” leaving room for improvement. I easily identified with this statement because some sites can be very cumbersome and frustrating to use on my phone, a definite deterrent.

    I currently work in the School of Agriculture at UW-Platteville as a recruiter and I am one of the administrators for our Facebook page. I discussed also having a Twitter account with one of my colleagues about 2 years ago and we decided to strictly focus on Facebook. However, today it seems that we might be limiting our reach to potential students, alumni, and parents by only using one social media entity. I do not see us advertising on any social media sites at the present time but I think we need to keep this open as a possibility with social media being here to stay for a few years… if not more!

  7. I found the readings to be interested because it’s amazing to see the emphasis being placed on the use of social media. I can remember not too long ago when cell phones were more of a luxury, and people relied more upon the traditional means of communication for that time. I hope that we don’t get to a point of oversaturation, and people become “tone-deaf” to social media and not fully maximize its potential. For example, there was once a free website hosting service by the name of Angelfire which offered users free easy to build websites, but in order to use their sites you were subjected to a blast of pop-up advertising. Initially it wasn’t bad, but eventually the ads got to a point where they began to slow the overall site down, and people moved on to something else.

    In terms of AGCOM I believe that since social media allows for unlimited access to businesses and consumers, it is my belief that this will allow farmers to use more efficient techniques and practices in managing whatever they produce.

  8. I found it interesting that most of it was about additional platforms, yet it seems like the market is getting saturated and you are seeing some users leave ones for another platform. I honestly find out about different platforms from people’s videos on Vine. I also find it interesting that 2 of the 3 kept mentioning the rise of Google+ yet, it really is lagging behind in terms of adoption. The numbers just haven’t been there so sometimes I feel like Google is playing for a plug in some of these articles. Most people with a gmail account don’t even know how to work their Google+ it seems. I also noticed the trends for quality content. At one time, it was just get as much information out there as you could so your company would show up in news feeds or in search engines. Now it is about quality content as people find themselves saturated and wanting more control over what they see and how they see it in their own personal social media. I also think the trend for better mobile optimized websites will be essential moving forward. So many websites are not mobile friendly or you just can’t navigate.

    In terms of agricultural communication, I think there is just a greater opportunity to communicate via social media than ever before. You can pick a platform based on your intended audience and communicate your message. I also think it gives agriculture a way at capitalizing on opportunities with instant communication that wasn’t there before such as showcasing a new born calf on a farm, responding to a negative tweet, starting a campaign using Facebook, etc.

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