Facebook Pages

I am assuming you are all on Facebook. If so, spend some time exploring Facebook Pages and Groups and find one that relates to agriculture. Briefly answer the questions below:

  1. What Page or Group did you find? Include a link to it.
  2. What are the main elements of the Page or Group?
  3. What have they done well?
  4. What could/should be improved?

If you are not on Facebook, please explain why you have chosen not to use this social media tool.



About cdgibsonttu

Instructor in Agricultural Communications, Ph.D., Proud Red Raider (Wreck 'Em Tech!), Dog mom to two spoiled Jack Russells, Wife, Agvocat, Believer, Texan

Posted on July 16, 2014, in Discussion Question. Bookmark the permalink. 11 Comments.

  1. I chose to look at the CommonGround Facebook page. Link: https://www.facebook.com/CommonGroundNow

    The main elements of the page include recipes, featuring their volunteer farmers/speakers, as well as links to other pages and websites that have relevant resources regarding food and agriculture. They don’t post a lot of their own photos or albums, but instead share links and graphics.

    They seem to have done a good job of reaching out to their target audience by posting relevant information that mom’s would find important regarding their food purchasing and preparation. They post recipes, links to farmers market information, videos, links, etc. They also do a good job of asking what the people interacting on the page want to see or know about their food.

    I think they could improve with some graphics or more “light-hearted” posts intermingled within their more serious posts. I also think they could benefit from more consistent posting. They have some gaps in postings that could be filled with relevant information, photos, etc. I think more recipes would be a good idea as well featuring items that a mom might be concerned with. I also think better utilizing and advertising the blog posts of their volunteer members would be a good idea. They can glean so much information from these women’s blogs that would be beneficial to share on their main Facebook page.

  2. Through Facebook, I found Advocates for Agriculture: https://www.facebook.com/AdvocatesForAg The page’s about section reads:

    Advocates for Agriculture works with producers and shares the importance of telling the story of production agriculture to our consumers. Troy and Stacy Hadrick are cow calf producers from South Dakota. http://www.advocatesforag.com

    The page, run by cow producers, seems to focus on beef production. Currently, there are 23,000+ page likes. Main elements include information on beef myths, production numbers, and ‘shout-outs’ to others that have shared the Hadrick’s story and/or advocacy mission.

    The Hadricks have chosen to keep the page positive. For example, they posted a statistic stating the US provides 25% of the world’s beef with only 10% of the world’s cattle. These statistics could certainly make a non-agriculturist want to learn more about those numbers and how that’s possible. There are also important facts about the benefits of protein, and information on the Hadricks’ speaking engagements.

    The Hadricks do post positive and worthwhile information on the blog, but there is not enough of it. For example, there were two posts in the last few days, but after that all posts are about a month a part. With such a large following, the Hadricks could take the opportunity to post weekly, or sometimes even daily, posts encouraging their followers to like and share the information. This could expand their fan base, and bring in folks who may not know much about the industry. While their focus is understandably the beef industry, I think they could expand their base and share other information, especially since the page’s name denotes advocacy for the industry as a whole.

    I was pleased to find the page, and glad to have liked it.

  3. Tennessee CattleWomen’s Association

    The main elements of the group include event updates, recipes, pictures from ladies in the association as they do activities related to cattle, and other websites that are related to the cattle industry.

    This pages has done an outstanding job of reaching out to women in the cattle industry of the state of Tennessee. Posts and links are directly related to interests of this group and it is targeted to them as well. They are a new organization and social media is in the plan to reach future members. This is heading in the right direction with participation from many ladies.

    I think that they could improve by posting some open ended posts that led to more discussion. Their posts are just informational or cattle related, but don’t allow for much discussion.

  4. katherinesetterbo

    I chose the Fredericksburg Farmers’ Market Page to review. The farmers market began the summer after I left for college in my hometown, so I have never had the opportunity to explore or follow their story.

    Link: https://www.facebook.com/pages/Fredericksburg-Farmers-Market/56207946820

    The main elements are photos of past farmers markets and noteworthy people in attendance and upcoming events. They do a good job keeping the posts relevant and showcasing the exciting things that happen each market in real time. Additionally, they post articles from outside resources that mention the farmers’ market or local producers on their timeline. This is a great aspect of their page and a way viewers can learn more about the local businesses and farmers from their own “backyard”.

    I think it would be really beneficial for the page to begin including vendor profiles each week. With this component, consumers can literally get to know where, who and how there produce makes it from field to table. If the page incorporated this at least once a week, I think it would aide in increasing local transparency. I also think the page would benefit from posting recipes and articles that pertain to buying, eating and selling produce. If the page showcased meals that could be made from ingredients bought at the farmers’ market or health benefits to eating fresh produce, it could increase local awareness and provide a direct application of consumer purchases and involvement.

  5. The page I looked at was the National Association of Agricultural Educators: https://www.facebook.com/pages/National-Association-of-Agricultural-Educators/46932364876. I worked for NAAE for a few months doing some contract design work and social media was one of the things we always talked about and hadn’t been implemented very successfully in the organization.

    They essentially promote programs and communications from NAAE but also distribute other agricultural stories, facts, pictures, and resources for ag educators. They have a really nice header image with an inspirational quote and use their logo for their profile picture, which is good for brand recognition. They also have done a good job of keeping their posts agricultural related. Within the last six months, their posts have become more frequent, relevant, and meaningful- which is great. There are some days with several powerful posts or sharing information that needed to be shared. Every so often, they will skip a day posting, which I think is fine, since some days they have more than one post.

    A few things I think they could work on…increasing their followers. There are thousands of ag educators in the country, and they only have 2,000 likes. I think there is huge potential to increase their following. I also think they need to focus on their target audience with some of the posts. Since I worked for NAAE previously, I have a rough idea who their audience and the demographics of that audience is. Some of their posts are ag related jokes or ag related humor. These can be great, but they are used a little too frequently, I think. With quite a few ag educators being an older generation, they might want to consider some information and text that would be more appropriate for that audience.

  6. I followed Texas Cotton’s page, but I used the app so I’m not sure how to get the link. They have included photos, articles about cotton and other crops, and links to other sites on their page. They provide information on more regions than just Texas, such as New Mexico and the Southwest. They post regularly everyday and their pictures are very good quality. I really like the page and can’t seem to find any bad things about it. They do a great job.

  7. I chose the Wisconsin Farm Bureau Federation’s page: https://www.facebook.com/WIFarmBureau. I have been one of their 43,000 members for about ten years now.

    1. What are the main elements of the Page or Group?

    Basically, any current events, facts, or happenings related to Wisconsin agriculture and beyond find its way on the page. They also post about member benefits and have a significant album library in their Photos section. Stories from the magazine they publish, Rural Route, are found on their page as well.

    2. What have they done well?

    They have a very thorough about section that lists the other social media platforms they utilize in addition to Facebook. They include Twitter, YouTube, and Pinterest. A fair share of their posts are accompanied by pictures or links for more information, a very useful tool for viewers! Their masthead is a collage of diverse ag pictures that is very aesthetically pleasing. They also have their logo as their profile picture to help maintain their market brand.

    3. What could/should be improved?

    Considering they have about 43,000 members and only about 2,500 likes, they should do more social media marketing so members are aware of their page and the great resource it is. I think it would also be neat to feature county Farm Bureaus to increase their exposure to more members.

  8. Austin Burrow

    1. What Page or Group did you find? Include a link to it.

    2. What are the main elements of the Page or Group?
    • The main elements of the page consist of information pertaining to global agriculture sustainability.
    • The page also includes pertinent information for individuals study environmental and agriculture sustainability practices.

    3. What have they done well?
    • They have successfully implemented resources that pertain to the International Journal of Agricultural Sustainability.
    • The organization also offers professionals and students the ability to post journals of their own to be displayed amongst the academic community and others.
    • The most important aspect of the site is the references for information pertaining to global agriculture sustainability practices through the web page.

    4. What could/should be improved?
    • One improvement the site could make includes the ability to reach out to other agriculture sustainability websites, especially for information pertaining to academia.

  9. 1. What Page or Group did you find? Include a link to it.

    2.What are the main elements of the Page or Group?
    The page includes general information about the USDA Rural Development Department.
    The page also includes info on some of their current programs and initiative that promotes their loan program for rural communities.

    3. What have they done well?
    They seem to have created a web presence, but that only have 320 likes.

    4. What could/should be improved?
    Current/ Up-to-Date postings and announcements
    Links to current information
    Improved images
    Increased information on other available programs
    Links to their other FB sites

  10. I looked at the Plains Cotton Growers, Inc. Facebook page. Being from a cotton family and living in Lubbock this is the agricultural page I visit the most. The page has a brief overview of the business. Their post mainly consists of the weather and the growing and stripping/picking season. The page does include photos from different events. They do a good job of keeping the page current and posting relevant information. One area of improvement could be trying to get their followers to post on their page. For example they could post about rainfall totals or how their crop is doing. Overall it is a great page and one that I use and visit.

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