Twitter Analysis

With your Twitter account, you will choose at least three similar tweeters to follow based on a theme you wish to follow (for example, if your theme was Texas Tech Football, you might follow Kliff Kingsbury, Texas Tech Athletics, and Texas Tech Football). Tweeters must be an organization, business, or official individual (please don’t choose your friends).

You will actively follow, read and keep up with tweets posted by these Twitter users over the course of at least one week (two would be better if you can manage it) and will write a short analysis of how these tweeters used Twitter and what you learned from following them.

Questions to think about when writing your analysis include, but are not limited to:

How do the tweeters I chose to follow fit within my theme?

  • How did each of the tweeters utilize Twitter to their advantage?
  • How active were each of the tweeters during the time that I followed them?
  • What did you learn from following this group?
  • How well do you feel they utilized Twitter?
    • What did they do well?
    • What did they do poorly?
  • What could these tweeters do to improve their Twitter use?

 The deadline for this assignment is Monday, August 4th.

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About cdgibsonttu

Instructor in Agricultural Communications, Ph.D., Proud Red Raider (Wreck 'Em Tech!), Dog mom to two spoiled Jack Russells, Wife, Agvocat, Believer, Texan

Posted on July 31, 2014, in Assignment. Bookmark the permalink. 17 Comments.

  1. For the assignment, I chose to follow Democratic gubernatorial candidate Wendy Davis, Republican candidate Greg Abbott, and Libertarian candidate Kathie Glass. I also searched for Green Party candidate Brandon Parmer, but I could not find an account for Parmer. All four of the candidates are running for Texas governor in 2014. This year’s election is on November 4.

    Glass chose to use Twitter to promote her intent to close the Texas border, claim that Wikipedia is withholding information on her, and encourage the nullification of the EPA. Abbott used Twitter to encourage voters to donate to his campaign, remind voters that President Obama and Davis are both Democrats, and that Planned Parenthood is trying to buy the office of the governor. Davis utilized Twitter to express her love for Whataburger, describe her excitement for a Corpus Christi shrimp boil, and agree with Alamo Drafthouse that it’s never a good idea to talk during a movie.

    I followed all three of the candidates for just over a week. Typically, each Abbott and Davis’ Twitter handle was updated 2-3 times per day. If additional, newsworthy information occurred (for example, when the president visited Austin), their Twitter accounts were updated almost hourly. Glass did not utilize Twitter near as much in the time period. There were usually several days between Glass’ tweets. (I’m betting Glass runs her own account.)

    To benefit from Twitter, Glass must learn to better utilize the free tool. She also needs to learn what is Tweet-worthy and gubernatorial-worthy. For example, Wikipedia may not be exactly at that level. Abbott and Davis’ teams are working diligently to seem likable to the masses. I do think it’s very interesting that Abbott is still pandering to the very right of the Republican Party. He’s already won the Republican primary, and now he has to win the votes of the moderates. Davis’ Twitter makes it seem like she eats a lot, but she is clearly walking those Whataburgers off on the campaign trail.

    Davis and Abbott both utilize Twitter much better than Glass. However, Glass is running off a much smaller campaign allowance and campaign support team. Davis and Abbott both have campaign managers to handle Twitter and monitor response rates by followers. The biggest thing I learned from following the three candidates on Twitter is it will be a welcome day on November 5.

  2. Jaclyn Roberts

    For my twitter analysis, I chose to follow the Texas Pork Producers, Texas Peanut Producers and Texas Wheat Producers twitter accounts. All three organizations are checkoff programs for the state. I chose to analyze the different approaches each organization brought to their twitter presence.

    On average, the Texas Pork Producers were active on twitter daily. However, the organization did not consistently create original content for their posts. Multiple times, Texas Pork would retweet follower’s posts. This is a great way to interact with an audience! The organization did a great job of engaging followers by sharing freebie contests and providing external links for its audience. The Texas Pork Producers could benefit by attempting to gain a stronger following, as it was the lowest among the three organizations chosen for this analysis.

    Texas Peanut had a more active presence on twitter, with a minimum of two tweets daily. This commodity organization shared a variety of posts from recipes to agricultural news stories. Additionally, the organization utilized hashtags within its content. Although content was present, the organization could benefit by catering content to engage followers. Hardly any tweets showed interaction via retweets or favorites from audiences.

    Texas Wheat Producers had the least active twitter account. The organization only tweeted twice in a weeks span. However, the quality of information shared was good. The organization used visuals to add to their content. With the greatest amount of followers, this organization should be the most active twitter account among the three organizations chosen for this analysis by tweeting 2-3 times daily.

  3. WHO I FOLLOWED AND WHY
    I am very thankful I grew up in agriculture. I know food doesn’t come from the grocery store, cows are milked 365 days out of the year, and when food prices spike, it’s probably not the farmer reaping the extra income. The myths, misconceptions, and untruths surrounding food production really intrigue me. With this interest in food and consumer outreach, I followed these three tweeters who focus on this topic: U.S. Farmers and Ranchers Alliance (USFRA), The Center for Food Integrity (CFI), and Best Food Facts.

    USFRA
    According to their Twitter page, “USFRA is the first-ever alliance of farmer- and rancher-led groups and ag partners leading a conversation with Americans about how we grow and raise our food.” Their purpose is conveniently found underneath their profile pic, eliminating the need for a potential follower to hunt for it. They are extensively utilizing Twitter to promote their Faces of Farming contest, an advantageous move on their part to increase participation. Their cover picture features an appealing cozy dinner table that makes me hungry every time I see it. They had the most followers, about 17,000, out of all my tweeters. They must be doing something right!

    Although they do many things well, I do seem room for improvement in a couple of areas. Very seldom they used mentions, retweets, or hashtags. Instead their tweets featured links to websites which is fine but by not using all of Twitter’s capabilities, such as using a hashtag, their messages are not reaching as many people as they could be. For example, if I search #foodsafety, numerous hits are retrieved for this keyword but none are associated with the USFRA. In my opinion this is limiting their outreach to consumers. They also only tweet about 3 days a week. With such a large following I would consider tweeting more frequently.

    CFI
    As one of their followers I appreciate how they embed short videos into their Twitter feed. Time is hard to come by today so making clips shorts is very advantageous to audience members. The CFI also connects with similar organizations, such as Farmers Feed Us in addition to featuring links to their blog, increasing their exposure. Commonly they favor the hashtags #food and #ag, but interestingly, their vocabulary is pretty much limited to these hashtags. Utilizing different hashtags would be an avenue they should consider.

    The CFI staff manage their Twitter account but the group’s biography statement doesn’t state who they are or their purpose. Instead you have to visit their webpage. They are also lacking a cover photo and sporadically tweet. I would like to see an engaging cover photo and tweets that are published on a more routine basis.

    BEST FOOD FACTS
    For being the newest kid on the block, they feature the most eye-candy with 95 videos/ photos out of all of my tweeters. It reminds me of the expression, “A picture is worth a 1000 words.” All of the pictures are high quality and captivating as well.

    Best Food Facts doesn’t share their purpose in their statement but it is visible in their profile picture. I like how they invite consumers to submit questions that will be answered by an expert; they are creating conversations that will hopefully lead to answers. Best Food Facts also does a great job utilizing mentions and promoting upcoming events. For example, they tweeted about National Lasagna Day and a road trip to Napa Valley in California. Tweets were a minimum of three per day, sometimes averaging as many as five to seven.

    Ironically, for a site that encourages consumers to ask questions that will be answered by experts, I couldn’t find any questions that eager viewers had asked. From my perspective, they are not achieving their purpose of consumer outreach pertaining to food production practices. Therefore, they need to improve on creating more conversations with their followers. Perhaps they could ask a question to get more followers involved or host a contest to see who answers a question correctly.

    MY FAVORITE
    Consumers are literally hungry to know where their food comes from and how it’s raised. I definitely think all three of these groups serve this purpose. My favorite tweeter was Best Food Facts because I felt their content was the most valuable. Every day they would also discuss a different topic but yet it still focused on food production. You can really tell they enjoy the social aspect of Twitter. My guess is they prepared their content ahead of time and scheduled when it would be released. Even on the weekend tweets were still flowing from their feed. All three of my tweeters also had their logo as their profile pic, enhancing their brand awareness.

    I really enjoy following all three of these groups because they keep me informed of current issues surrounding myths and misconceptions in agriculture that need to be debunked. Social media provides an outlet for these beliefs to be revealed and an opportunity to share my story.

  4. One of the first people I associate with Twitter is the Kardashian family. I can remember when Twitter first started up and people talked about Kim Kardashian tweeting and that companies were paying her to tweet. So I decided to follow the family and see what all the hype was about. I already watch the show, why not follow them on twitter.

    The Kardashians are very active on Twitter, I would say obsessive. Kim definitely tweets the most probably followed by Khloe then Kourtney. This weekend a lot of their tweets were about watch a new episode of the Kardashians this Sunday. Kim seemed to post mostly pictures of herself throughout the day. Khloe did a few tweets of trying to talk to her fans. Kourtney’s tweets centered around her kids and activities throughout the day. All of them were posting about photo shoots they have done or are doing. The other big news happening is the sister’s went on the defense to protect their little brother from an ex-girlfriend and the media.

    One of the things I learned from following the Kardashians is that they post a lot of pointless information. So I shouldn’t be afraid to tweet. Not that my life is that interesting. I do enjoy following news sources that provide valuable information or stores that are advertising their latest deals.

    Clearly the Kardashians use twitter well. I think twitter is what helped them to become so famous. They definitely use twitter to self-promote. The one thing I think they do poorly, especially Kim, is the amount of pointless information she posts. I think it is important to tweet stuff that is newsworthy. Don’t tweet just for the sake of tweeting. It is kind of hard for me to give advice to the Kardashians on how to tweet considering I don’t tweet or know much about the topic.

  5. Jacy Proctor
    ACOM 5308
    Twitter Analysis: Late Night Talk Show Hosts

    The theme that I chose to follow was late night talk show hosts. Jimmy Fallon, Jimmy Kimmel, and Seth Myers were the three tweeters that fit this theme. Each of these comedians is the hosts of their own show. Jimmy Fallon is the host of the Tonight Show, Jimmy Kimmel is the host of Jimmy Kimmel Live, and Seth Myers is the host of Late Night.

    These hosts are all active Twitter users that use Twitter to promote their show, tell jokes, provide information about up coming shows, and commemorate popular moments in previous episodes. They interact with their audience by reading tweets that people have sent in during the show. Allowing the audience to ask questions through twitter during the show is really popular, and has given viewers a voice making them feel like they are a part of the show.

    Jimmy Kimmel posted three to four times a day while Jimmy Fallon at times posted 10 or more times a day. Seth Myers seemed to post a lot more show related posts five to six times a day, if not more, but his were very much related to the show; while both Kimmel and Fallon seemed to not only post show related content but also additional information that they thought was funny.

    Following this theme of late night shows I learned that twitter is becoming a huge part of their shows. It is not a new form of social media but it is growing and it is a perfect way for these hosts to interact with their massive amount of viewers. I believe that they would not be near as popular if they did not have a voice in social media.

    I think Jimmy Fallon and Jimmy Kimmel do very well connecting with their fans. Seth Myers is newer to the late night scene and I think he is still trying to grow his fan base. This being said, I think that he could do better if he posted more personal statements making his fans feel more connected to him. Viewers want to feel like they are important and involved in the show and Twitter is a great way to make that happen.

  6. The three Twitter users that I chose to follow based upon the theme of women’s accessories were Kendra Scott, Vera Bradley, and Kate Spade New York. Each of these Twitter users fit easily within my theme because all of these users are in the business of designing and selling women’s accessories. From jewelry to purses to photo shoots and girls nights, it has been evident that all of these women know how to utilize Twitter to bring us all into their world of high fashion.

    I found each of the Twitter users to be using Twitter quite similarly while some obviously did a better job than others. Kendra Scott focused the majority of tweets on promoting new products, advertising product discounts, and encouraging communication between followers and the brand. The Vera Bradley Twitter platform was shaped in almost identical format, promoting products, discounts, and follower communication. Kate Spade New York on the other hand chose to focus the majority of tweets on company events with only a dash of product promotion thrown into the mix.

    I followed each of the candidates for about a week and a half. Typically the Kendra Scott and Vera Bradley Twitter handles were updated 2-3 times per day; emphasizing the introduction of new product lines and special discount offers. Kate Spade New York chose to update the Twitter handle less frequently, only tweeting once or twice every few days. It is possible that Kendra Scott and Vera Bradley had more to tweet about considering the release of their new product lines, but it seems that Kate Spade New York could have at least tweeted to encourage communication between followers and the brand or keep followers more engaged in company happenings.

    I feel that both Kendra Scott and Vera Bradley utilized Twitter well. Both Twitter users kept me as a follower involved with their brand and even had me making the suggestion to friends that everyone should follow Kendra Scott and Vera Bradley. The inside look at new product lines, special product discounts, and facilitated communication utilized within each Twitter handle was not only impressive to me but taught me how social media might be utilized to efficiently market for a company. I feel that each of these Twitter users did such a great job that there is not much to improve upon in these Twitter handles! Alternately, Kate Spade did a less than stellar job of keeping me engaged. It was interesting to see more personalization in the tweets but the frequency of the tweets eventually caused this Twitter user to lose my attention. I believe that Kate Spade New York might benefit from Twitter more if there was a greater effort put forth to keep followers engaged through contests or special discounts and the post frequency was increased.

    If I learned nothing else from following this group of users I learned that Kendra Scott and Vera Bradley both offer tremendous deals via their Twitter handles and that Kate Spade might be a little more down to earth and simple than would be expected from a high fashion designer. Overall I enjoyed my experience in following these women on Twitter and can only hope to learn from their mistakes and weaknesses to improve myself as a Twitter user.

  7. The three guys I selected to do my Twitter Analysis on are reporters whose main job is to cover Texas A&M football recruiting. (I know it’s A&M, but I pay more attention to these three guys on Twitter more than anything else combined) The three guys I chose are Taylor Hamm, @TaylorHamm247, of Gig’Em 247Sports, Billy Liucci, @billyliucci, of TexAgs, and Sam Kahn Jr., @skhanjr, of Gig’Em Nation on ESPN’s website. I would consider these the three go to guys for A&M recruiting for their respective company.

    Within the A&M football recruiting theme on Twitter, without a doubt Taylor Hamm fits in the best. A heavy majority of what he tweets about is recruiting, including links to stories, tweets about recruits, retweeting recruits and answering the questions of followers. He does also cover A&M news and has a few personal tweets. Hamm got himself in a bit of trouble during the two week period for this assignment, he tweeted about an investigation into a robbery that could involve an Aggie player, pretty much implying a player was involved. This caused madness on Twitter and the boards. Hamm is tremendous about breaking news usually, this was a rare mistake I thought where he did not have enough information to put the news out there. The main thing Hamm needs to work on is editing his tweets before he sends them, he tends to misspell things.

    Billy Liucci is the king of A&M football media. As the founder of TexAgs, every Aggie turns to him for news. This means that his Twitter is less focused on recruiting and more focuses on the overall news. However, there is still plenty of recruiting talk as he is always on top of the big stories, commitments, what big names are doing and what to expect in the future. The interesting thing about Liucci is he likes to talk trash and be a bit more emotional on Twitter than the other two. In fact, that is one of the biggest things I dislike about Liucci. I mentioned Hamm releasing information prematurely earlier, well Liucci was quick to tweet about how TexAgs would never do that. He also has a bitter rivalry with Geoff Ketchum. Though some people enjoy it, to me it looks like two insecure guys arguing over pointless stuff.

    Sam Khan Jr. probably has the least focus on A&M, as he works for ESPN and covers all the schools in the area, A&M is just his focus. However, Khan covers recruiting beyond A&M much better than the other two, not surprisingly. Khan also has a lot of focus on A&M stories beyond recruiting. He has the least amount of information on recruiting for A&M, but covers things like commitments, when big names are visiting, and the affect current commits can have. I would like to see Khan post more Tweets that do not link to stories. I wish he would just tweet quick analysis of things like the other two do, usually a tweet of his has a story linked in with it.

    I have followed all of these guys for well over a year. Each of them are posting multiple times a day almost every day of the year. During the season these guys could easily be posting 3-5 times an hour from 8 a.m. to 5 p.m. All of these guys also do a good job of linking to and promoting not only articles they have written, but articles on the site they work for, or in Liucci’s case, own. All of these guys are extremely informative as well. I am always getting information related to A&M football and college football as whole from all of these guys. They are all always battling to break big news on the recruiting front as well, and that news usually hits first on Twitter.

  8. https://twitter.com/cagilbreath/lists/photography-2

    “A photo is worth more than a thousand words.” What if you only had 140 characters to talk about a photo? Photography is something I enjoy, but I do not know everything my camera can do or tell a story through my photos. That is one reason why I have really enjoyed my new Twitter List about photography.

    There are different organizations, people, and businesses I follow about photography, and to be able to put all of them in one place makes finding information much easier.

    I followed Canon Camera, Photoshop, Flickr, National Geographic Photography, and a few others. What I really liked about these Twitter pages was the information they gave daily on the page.

    Canon does some awesome tips on how to use your camera and ways it can be used more effetely. One thing I saw that could be a disadvantage for Canon is a lot of their information has to be tied to another page through a link. This could be bad because some people will not click to go somewhere else; they just want to see the information on Twitter. However, it can also be very beneficial in that it leads readers and viewers to the Canon page. They Tweet quite a bit around 6-11 times a day in the last few weeks. I am really excited about what I can learn from this twitter page.

    Another page I follow is the National Geographic Photography page; I am in love with the pictures they display on their social media outlets, but that’s not all they have on their Twitter, they also open up contest for there followers to get involved with on the page. They also do not post as often as the Canon page, but a few times a day can really do the trick with all the pictures and involvement that they ask for on their feed. All of their information can be tied back to their website giving people a idea of where to go.

    The last page I would like to talk about is Photoshop, during my time as a hobby photographer there has been many times I have been asked to take pictures for someone or asked to create a design. So having quick new daily tips are helpful. I have learned new ways on how to do something that I never thought of doing in Photoshop. I have enjoyed getting to test some of these features I have found on some of my projects.

    All together I think these three Twitter pages do a good job of utilizing their information to what the consumer would want to hear. It ties back to there main website, gives information on new or upcoming features you can find, gives me the chance to explore my abilities in photography and see what I strive for in my pictures. I think they are three great feeds that I suggest if you’re a photo fanatic, like me, you should check out.

  9. I chose Texas country music as my theme. I followed four pages throughout the week of July 27 through August 3, 2014: Billy Bob’s Texas, Texas Music Chart, The Red Dirt Rebel 105.3, and Pat Green. Billy Bob’s Texas is a legendary honky-tonk bar that caters to Texas and red dirt country music. The Texas Music Chart is pretty self-explanatory. The Red Dirt Rebel 105.3 is a radio station located in Lubbock that plays solely Texas and red dirt music. Pat Green is a long-time Texas country performer.

    All pages retweeted tweets that mentioned them. They also retweeted artists’ tweets. Billy Bob’s Texas promoted artists that were appearing at their venue in the near future. The Red Dirt Rebel 105.3 would retweet artists that had campaigns or promotions posted to their pages. Billy Bob’s Texas advertised their own promotions via Twitter.

    The Texas Music Chart utilized tweets that would cause user engagement (e.g. “Ok so we have a cool discussion over on FB. Which TX/Red Dirt song would make a great movie and who would start in it?”). This example also illustrates that they utilized Twitter to promote their accounts on other social media platforms such as Facebook. They also had what was called “The Cluttered Corner.” Texas music artists appear and are videoed playing their songs. The videos are uploaded via Vine. The Texas Music Chart also uploaded their vine videos of “Cluttered Corner” to their Twitter page.

    The Red Dirt Rebel also promoted their sponsors and advertisers: “OHHHH YEAH! #SharkWeek is coming! Suddenlink Communications has all the #SharkWeek coverage you need! http://fb.me/6yxp9EdI2” They also posted their own promotions such as free downloads.

    Pat Green’s page promoted merchandise and upcoming shows. They also provided videos and photos as a recap of previous performances.

    It didn’t really seem like any of the pages had a specific posting schedule. The page that came closest was the Red Dirt Rebel 105.3. I could identify a pattern of once a day posting during the week with them, but the rest were basically all over the place. It did seem like the majority of them at least tried to post at least once a day, but the Red Dirt Rebel 105.3 came the closest to achievement.

    I’ve learned that if you already have a big name, regular maintenance and schedule posts are not as important as if you were just starting out, but I still think all could utilize this better. I will complement the Texas Country Music industry on their synergy. Everyone is an advocate of everyone else. It seems like a very supportive environment. The organizations attempt to help the artists and the artists are appreciative of both the organizations and their fans.

  10. For this assignment, I decided to follow and write about three separate accounts that I have followed for a while, but haven’t really been active on looking at their tweets and content. These three accounts all support future, current, or former agricultural educators. Their content is designed to inform and help those educators with events and information.

    1. The first Twitter account I analyzed was the CASE 4 Learning account (https://twitter.com/case4learning). CASE is the organization that creates, develops, and supports curriculum for agricultural educators. This account seems to mainly do shout-outs and announcements to educators in their certification tracks, or alumni of their certification tracks. The contributors to this account were relatively active. I think they had several trainings and workshops going on this summer, so that helped their activity increase and helped their posts be relevant and meaningful. I really feel like this groups is truly invested in their followers/educators. They post about how proud or excited they are for individuals, pictures during their seminars, and how their certification numbers have grown. One thing I really like about this account is their creation and use of their hashtag, #case4learning. Not only is that their Twitter handle, but they encourage others to use that hashtag and that has really increased their following. One of the things I think they could do to increase their following and their account would be to post more resources for their followers to use. Since they do a really good job on recognizing those individuals, they can provide that service to those that have followed as well.

    2. The second account I followed was the National Teach Ag Campaign (https://twitter.com/Teach_Ag). The National Teach Ag Campaign is specifically for those future ag teachers. Like the CASE account, The Teach Ag account tweets several shout-outs, links, and resources for the ag teachers in-training. I’m not exactly sure who the contributors are for this account, but I think it would be a huge success if they had some of those future teachers post advice, hints, or even start a discussion night with those potential teachers helping each other out. Their following seems to be pretty strong with re-tweets and mentions, I think it would be just an added benefit to following this account if they start a discussion.

    3. The last account I followed is the National Association for Agricultural Educators (https://twitter.com/NAAE). I have looked at NAAE’s use of social media in other assignments for this class, but I think their Twitter account has some unlocked potential. They post frequently with quotes, jokes, pictures, links to newsletters, and other resources for ag teachers. However, I don’t think they are really engaging some of their audience. The specific example of this is with their weekly jokes. I think jokes are fun to share, but are probable not as popular as this account uses them, i.e. a weekly joke. They do a great job of linking to external articles, websites and newsletters. This helps agricultural social media and news sources overall, allowing their traffic to flow onto other sites.

    Watching the tweets and flow on these accounts have helped me learn some things I want to do with my Twitter accounts and some things I don’t want to do. Based on my thoughts from certain posts and re-tweets, it’s helpful to gauge how I think my potential audience will react to my tweets.

  11. I chose to follow two organizations and one individual for the Twitter analysis assignment. Since I have an interest in community development and neighborhood revitalization, I chose to follow the City of Dallas Mayor Mike Rawlings Grow South initiative, the BC Workshop, and Rodney Harrell/Dr Urban Policy. All three are devoted to promoting the development of safe, healthy, and vibrant communities which I feel is important since the dynamics of our cities and towns are constantly changing.

    Grow South Initiative:
    The Grow South initiative was launched in 2012 by current Dallas Mayor Mike Rawlings to promote the growth and development of southern Dallas. Typically the GSI tweets multiple times daily sending out information related to the southern sector of Dallas. City councilman with districts located in that section of the city posts information related to community events as well as information related to council decisions, the school district, and employment. Each of the tweets and retweets are centered on connecting the residents of southern Dallas with city hall. Unfortunately they currently only have 351 followers, which I feel is related to a lack of marketing currently being done by the city.

    BC Workshop:
    The BC Workshop is a non-profit community based design organization focused on redeveloping blighted communities. BCW tweets daily with content usually regarding community forums related to neighborhood design, housing, and other social issues. Many of their tweets don’t get retweeted, and it doesn’t appear they have a lot of communication with their followers.

    Dr Urban Policy:
    Rodney Harrell/Dr Urban Policy is a policy analyst and advocate. He is the most active on Twitter sending 5-10 messages a day spanning a variety of topics from housing policy to issues related to homelessness. The quality of his information was good, as he sends a number of visual messages also. He interacts with his followers and also follows roughly the same number as well. Overall, he utilizes Twitter the most effectively and seems to have used social media to promote a number of initiatives that he is passionate about.

  12. I chose to look at Lisa Cassidy, Crystal Blin and Janice Person (@agprpro, @crystalcattle and @jplovescotton) because they all deal with media, marketing and communications for the agricultural companies or organizations they work for. Since I deal with a lot of that as well, I wanted to see what they post.

    Janice was probably the most active tweeter, as she had lots of retweets, conversations and her own tweets as well during the time I followed her. Crystal came in 2nd, as she was consistent with her posting, but not as frequently. Cassidy had some gaps in her tweeting, which often threw her out of my home feed, so I had to search her out.

    I feel as if Janice utilizes Twitter the best. She does a fantastic job of a mixture of her own original tweets, sharing links, retweeting other tweets and carrying conversations on over Twitter. Crystal uses hashtags quite well. Lisa could do a better job of composing her own tweets, rather than just retweeting content from others. Overall, all of them could post more photos I think. Crystal and Janice both frequently use Instagram to post their photos, which can be problematic as then the photo doesn’t actually show up in the Twitter feed, and users have to click on a link to open the photo. This might be something they need to consider, and instead post the photos through Twitter itself.

    They all seem to use their Twitter feeds as a combination of professional and personal promotion. They promote their blogs, but also their companies and issues affecting their organizations. For instance, Janice works at Monsanto and will make tweets about them, but will also have tweets about her vacations, travels and dining experiences mixed in.

    3 things I learned were: 1. Consistency really is key. Try to post at a minimum of once a day, and twice a day is even better. Leaving a gap between your tweets is not a good idea and you lose rankings in the Twitter home feed when you do this. 2. Use RT and #hashtags. Make sure that if you are retweeting, you use the RT prior to the tweet. Also capitalize on the use of hashtags. Make sure you research what are some common hashtags you should use based on what your topic of your tweet is. 3. Make sure you have a variety of tweets- your own, retweets, photos, links, etc. You don’t want all your tweets to be of one kind- this gets boring to your followers.

  13. Twitter Analysis

    Subject-Earth

    National Geographic-Twitter

    The information provided in following this organization on Twitter became extremely valuable. I typically watch the TV channel on my network, and I found connection through Twitter to be a heightened experience opposed to what I learn through satellite TV. More importantly, I was able to access more specific information pertaining to environmental science. With a minor in Geographic Information & Remote Sensing in my undergraduate work I was able to analyze a large portion of Earth’s surfaces, especially arid/semi-arid landscapes.

    Also, National Geographic encompasses geography with human historical events, which is another passion of mine. The tweets I followed included information from history while corresponding with environmental events, and also included was information pertaining to the photo of the day that represented different environments in their natural state.

    Above all else, with the recent Ebola epidemic the National Geographic gave a thorough explanation of the disease and the history of past outbreaks across the globe. This also was of interest to me by helping to understand the origin and behavior of the virus.

    As per global events, there was also a tweet over WWI and how the effects of this war linger in today’s Middle East conflicts. The information concludes that “the war to end all wars,” became a precursor to WWII and the conflicts that arose over the 20th century. I kept pace with this information and analyzed others thoughts over WWII, and historical influences that may have been precursors to WWI.

    Planet Earth-Twitter

    I kept up with these Tweets because I love animals as well. There are interesting pictures and information about different species of domestic animals around the globe from this organization. There is information that describes the difference between cat and dog behavior, and how these certain personality traits spur the funny behaviors we see from our pets. There was a very interesting piece of information with a Tweet that described animals of the rainforest. I found this interesting as it described the different types of amphibious creatures and their defense mechanisms in the wild.

    Animal lovers that favor the biodiversity amongst different species across vast environments can really enjoy the benefits of following Plant Earth. I noticed as with National Geographic that I was able to access more specific information of interest such as arid-climate reptiles, and there migratory paths across deserts. This was very interesting to find information on The Caatinga of Brazil and the biodiversity found in this particular arid region of the world.

    Nasa-Twitter

    I have always been a fan of the cosmos and the vastness of space. I chose to follow NASA and I was able to find more information on the current Mars mission. Also, there was information pertaining to the future Mars missions, and also information on launching more advanced satellite imagery craft that will be capable of viewing the outer bounds of the known Universe. There were also links to press conferences held with NASA and the future plans for the space agency.

    More importantly, there was information pertaining to the incredible distances our satellites are traveling. The technology to reach the outer zones of our galaxy our insight and the future will hold many more surprising details of our own neighborhood of the universe. I also enjoyed the pictures that were on display from the Russian cosmonauts from the space station. Beautiful glimpses of Earth’s horizon as the dawn of a new day emerges on the Western Hemisphere.

  14. Since my thesis research is focusing on the video game industry, I decided to follow three prominent video game developers: Cliff Bleszinski, Peter Molyneux, and Jonathan Blow. I expected these three developers to have roughly the same type and frequency of activity, but I was wrong. After monitoring their Twitter accounts from July 21st to August 4th, I found that these Twitter users had very different methods and approaches to using social media.

    Peter Molyneux (@pmolyneux), despite his relative prominence in the industry, remained inactive throughout the entire two weeks of monitoring. His last Twitter post was on May 16th. Glancing at his past tweets, this seems fairly characteristic. As a developer in a turbulent industry, Molyneux could benefit from more frequent posting and dialogue on Twitter. This would keep him more in touch with other developers and his fans. I feel that Molyneux is not using Twitter to his advantage.

    Cliff Bleszinski (@therealcliffyb), on the other hand, was a frequent poster throughout the monitoring period, posting as many as five tweets per day. While Bleszinski’s tweeting frequency was perfect, the content of the tweets themselves could be a little jarring. While some in the game industry find his candid, dude-next-door personality endearing, I often wished for a little more behind-the-scenes or technical content in his tweets. It’s a little disappointing to see Bleszinski, a celebrated game designer, reduced to half-baked pop culture commentary. Providing more details and perspective is certainly a way he can improve his Twitter use.

    Jonathan Blow (@Jonathan_Blow) found a happy medium between Molyneux’s radio silence and Bleszinki’s unfiltered opinions throughout the two-week monitoring period. Blow struck a good balance between conversing with fellow programmers, commenting on current events, and video streaming. Out of the three Twitter accounts I monitored, I felt like Jonathan Blow’s account had the most intrinsic value. Even reading the indecipherable technical issues he tweeted about felt like some kind of special insight. My only criticism of his Twitter account is that he doesn’t really tie it in to his current game-in-progress, The Witness. Using Twitter to showcase his work a bit more is certainly a way Jonathan Blow can improve in the future.

    Overall, monitoring these Twitter accounts showed me that the gaming industry is still very much in relative infancy. Hopefully in the future, developers will get more strategic with their social media use. Until then, the lack of commonly accepted guidelines provides a wide range of experiences across game developer Twitter accounts.

  15. katherinesetterbo

    For this assignment I choose to follow the following Twitter accounts that fit under a DIY theme. Each fit into this theme in a different way, hold different potential, and deliver different messages.

    MarthaStewartLiving
    @MS_Living

    Martha Stewart Living focused on all aspects of DIY. From tutorial links, recipes and design, @MS_Living provided a large variety of content that I could “do myself”. Additionally, the Twitter marketed Martha Stewart Living products through their tweets and tutorial pages. This account did a great job recruiting followers by its DIY nature of content and put an effort into retaining them with consistent and timely posts. Tweets went out every 3 hours, if not more, every day. This account sees a lot of activity not only from the user side, but from the management/creation side as well.

    They do an excellent job personalizing their sight by responding to hashtags and followers on a regular basis. Something that also stood out to me was their #SavorSummer series hashtag. This tag is used on simple DIY projects users can follow and post results to. The interaction and promotion of user involvement is very well done. Something I didn’t like about the sight was their tendency to post recipes more frequently than other projects. As a terrible cook, I wanted to see more food-less content so that I could feel more involved and interested. The only improvement I would make to this account would be to vary the content a little more.

    HGTV
    @hgtv

    This account focused more on the decoration and home aesthetics aspect of DIY. I find this type of information helpful because when it come to decorating, I always hit a wall (pun intended). I appreciated that this account was so specialized to ‘home’ related topics. The specialization attributed to the time and thought put into varying the content shared by the account. Tweets went out every 2 hours, which seems a little bit much for my personal preference; however, they always stood out in my news feed.

    This group taught me that specialization can be a good thing. The more narrow a focus is on twitter, the easier consistency is. As mentioned earlier, this account did a great job varying their content. Posts weren’t always about rearranging furniture or lawn care; it was an even mix of all household topics. The thing that annoyed me was the posts about their TV shows. I understand that many followers are active viewers of HGTV; however, I don’t really care what is happening in real time on Flipping the Block. If I watched the show, this wouldn’t have bothered me. I liked this account very much and saw nothing that I would change.

    IHeart Organizing
    @IHeartOrganize

    This account is the Do It Yourself gateway Twitter to organization. I love following this account because it is managed by a sole contributor who has a life, family and other responsibilities including a DIY blog, yet she maintains a positive and consistent media presence. Jen utilizes Twitter to increase traffic to her blog http://iheartorganizing.blogspot.com/ . Posting after every blog update and additionally every afternoon, this account is used appropriately and effectively. Although she does not post more than twice a day, her Tweets are always consistent with her message and social media purpose.

    The greatest thing this account and blogger has taught me is that ‘it is possible’. Blogging, managing social media, and having time for life is all possible for one person to do. This account has inspired me at best. Again, consistency is the best thing Jen does within her Twitter account. The only critique I would make would be to incorporate more pictures within her Tweets. Because DIY projects are so visual, I think photos are necessary to attract more followers.

  16. I chose biotechnology in agriculture as my theme for a Twitter analysis. I chose this theme because there has been so much debate, controversy, success, and discussion about it, since GMO foods were made available to the market, in 1994. I have to admit, I was rather behind on the logistics of biotechnology and felt the need to educate myself further regarding this topic. Although I did not have a vast knowledge or understanding of these products, I know well enough of the world’s rapidly multiplying population and the demands that must be met to feed such a world that always needs more, now. I understand that the only way to meet these demands is to modify traditional agricultural practices to produce mass amounts of high quality products. Without biotechnology, many more people on this earth would be starving. Therefore, I have decided that I am in favor of utilizing biotechnology in agriculture. For this reason, I chose to make my theme, and the Twitter accounts I followed, “pro-biotechnology.” Twitter provides companies with an opportunity, unlike any other presented throughout the history of public relations and communications: the power to speak out to the masses, immediately, at any time, in any place. Companies have the opportunity to defend themselves, and make things right. They can address issues, as well as prove that they are doing something about an issue, or disprove accusations.
    More than any company, I have heard the company, Monsanto, referenced in discussions regarding genetically modified organisms. Monsanto is the leader in agricultural biotechnology. Due to this, and the complexity of the science behind biotechnology and producing GMOs, they have faced allegations that could take down many a different company, but not Monsanto. Historically, Monsanto has always come out on top, a track record I do not soon foresee coming to a halt. So, I decided to see what they had to say about the things the global public is saying about Monsanto products: “toxic,” “poison,” “cancer-causing,” among an endless number of other fear inducing terms. I chose to follow @MonsantoCo to see what Monsanto is doing to better their situation. Rather than always posting responses to the protestors and activists, fighting to destroy Monsanto, they spend a lot of time posting about the positive efforts they are making, world-wide. They often post graphics that display what partnerships they are forming and how they are beneficial, as well as their efforts in specific parts of different countries, such as Project Share, in India and Conservation International, in Brazil. They also post information on GMOs and facts about the good these products are bringing. In addition, they post about their Monsanto Markets, where people can go to purchase their produce, featuring photos of their products, like sweet corn, being eaten. Often they post about strengthening relationships with farmers. Some of their posts address the accusations being made against Monsanto, with links to evidence disproving these myths. In addition, they recognize those who support them, like a retweet on July 26th about Kenya’s Deputy President’s statement in favor of adopting biotechnology. It is my opinion that they handle opposition in a very classy, professional, and confident manner. Most importantly, they educate their audience about what they do and why. This gives them more credibility, and serves as a way to avoid further speculation about their activity. Although they are accused of being far too secretive, they appear to be fairly transparent, which is a very good practice in this industry.
    Second, I followed Syngenta. Syngenta, a biotechnological and agrochemical company, is currently fights a battle against the public due to a pesticide called neonicotinoid. This product is allegedly the cause of the decline of bees around the world. It appears as though most of all, they do not want to lose the support of the farmers. Many of their posts have the intention of showing their audience that although the bee situation is taking place, there are far more other success stories taking place all over the world. Regarding the issue of biotechnology and such, they upload many posts explaining the need for this science and the utilization of it. This company use Twitter to their advantage by trying to prove that what they do is good, disputing opposition, and debuting global success stories. Both companies focus on the justification that in order to, “#grow enough food for a growing world,” these technologies must be applied in food production. Key terms they focus on are hunger, smallholder, the word, “why,” the future, and growing populations. All of these terms are part of their intention to emphasize how much agriculture needs genetic research, biotechnology, new methods, and chemicals. However, they face another challenge. Many people believe that companies, like Monsanto and Syngenta are cutting out the small guys, catering to large commercial operation, causing people to worry that the small farmer will die out. The bee issue is addressed many times on their page. Mostly, statements denying that the declining of bees due to their products is taking place in the U.S. However, Syngenta makes a strong effort to let people know that they are “taking a stand,” to protect bees and reverse the decline. I really feel like this company is trying too hard. I admire their graphics, but it’s almost as though the page gives off a feel of arrogance and entitlement. It does not help their reputation or situation at all. They post anywhere from two to ten times a day, using many hashtags and links to articles and graphics, which is good, but it’s hard not to feel as though they are overdoing it, if you have already formed a negative opinion of them. They can improve by toning down.
    Last, I chose to follow a young woman, @nicoleilane, who was featured on Monsanto’s Twitter for a blog post she wrote, called, “Why I Am Pro-GMO.” I followed her because I admired her passion for writing about this issue and for standing up for GMOs. She is an agricultural communicator from K State, who is about 20-25 years old. Her blog post was amazing, and I decided to follow her so I might see her other work. She is a hug ag advocate and always includes agriculture in her posts. Her main point in her blog post was that we should all educate ourselves on modern practices before we knock them. It is easy to see through her Twitter that she is actively seeking to learn more about ag every day, attending conferences, interacting with others in the ag community, and sharing her experiences as a young agriculturist. She uses Twitter to her advantage by showing people that she is dedicated, but has a sense of humor. She also uses it as a networking tool. The only thing I would request more of is more posts about GMOs and biotechnology. However, she is well rounded and involved in many aspects of agriculture, and I think her goal is to project that, rather than stick to defending one issue.
    In the fight to feed the world, that Monsanto, Syngenta, scientists and agriculturists battle every day, I give my full support, respect, and sympathy. I am proud to be an agriculturist, and proud of the agriculturists that strive to meet the demands of the growing human race. I am appreciative that these companies have a media outlet to broadcast their hard work and positive change that they have graced our tables and backs with. It is disappointing that so many are ungrateful and choose to ignore the good that biotechnology has done for the world, especially our nation, and the good that will come of these practices in the future. Reproduction will continue to occur at the outrageous rates that it does today, for many years. Old agriculture practices will soon no longer be adequate to provide the amount of food and clothing we need. Change is necessary and inevitable. It is high time that people accept this fact and adapt.

  17. I chose to analyze Beef Pros, Beef Check Off, and TN Beef Council on Twitter over the past couple of weeks. These tweeters fit in with my theme of beef cattle.

    Each of these tweeters utilized Twitter to their advantage by tweeting facts, statistics, recipes, events and etc. that are directed towards people in the cattle industry in particular. Some of their tweets are informational and can be directed towards almost anyone.

    Each of the pages that I follow are very active and post almost on a daily basis. Beef month is happening in a lot of states even the state I live in now, so therefore, they number of tweets are significantly higher during this time of the year. I learned that these groups have a significant amount of effort that goes into managing these pages. They don’t just tweet nonsense, but they tweet recipes that make cooking beef fun, but simple along with links to sites that educate people on beef, and they also do photos and facts to promote the industry as well. Just by following these pages I got free access to information about the industry along with recipes.

    These groups all do an outstanding job utilizing Twitter and making the most of public relations and advertising. They do a good job of reaching people through different avenues. Some people enjoy recipes, while some enjoy YouTube videos posted, and others may enjoy the facts and statistics. These groups cater to the need of their followers and give them what they want. I think that they do a poor job of communicating to the public in certain situations and could do a little more to incorporate people that like beef products, but may not have an interest in the industry in particular. They could improve on their posts and maybe allow for some discussion and open ended questions to engage more followers.

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