Class Discussion – 170 points

Your participation is a crucial element to your success in this course. On campus students will earn discussion points for their attendance and participation in each class period. You cannot earn participation points if you are not in class or if you do not contribute to discussion. If you have an excused absence, you can earn points as a distance student; the deadlines still apply.

Distance students will earn these points by responding and interacting to the discussion question posted each day to the class blog. Replies to the discussion question or fellow student comments must be posted within 24 hours of when the question was provided. (For example, if a question is posted at 3 p.m. on Friday, you have until 3 p.m. on Saturday to respond.) In these posts, feel free to include links to additional content and respond to what other students have posted. It is recommended that you type your responses in Word before posting them in WordPress in case you encounter computer issues.

(17 days X 10 points = 170 points)

WordPress Proposal – 30 points

The first part of this course is to help you develop a website and blog in WordPress. The proposal helps you think about your audience, purpose, design, and content for the site. This should be no more than two pages, double-spaced.  Click here to view the WordPress Proposal Rubric.


WordPress Site – 120 points

This site should reflect your personality, interests, and future goals. You are required to have a Home page, Blog, and at least two additional pages of your choice. Although it is expected you will make additional changes and additions to the site during the course, this site will be graded as you have it on Monday, July 21st.  Click here to view the WordPress Site Rubric.


Blog Posts – 25 points each = 75 points total

Each week you will provide your response to a specified topic. You will provide your response on your own blog that you developed in WordPress. Each blog post is due by midnight on the date specified on the schedule (applies to on-campus and distance students). It is recommended that you type your responses in Word before posting them in WordPress in case you encounter computer issues.  Click here to view the Blog Posts Rubric.

  • First topic – Find 10 blogs on the Web that you like and write a brief paragraph (2-3 complete sentences) for why you like each one. Include a link to that blog within your post. At least one of these blogs should address a topic related to agriculture, food, natural resources or the environment.
  • Second post – Find 10 examples of good social media use in agriculture. This can be Facebook pages, Twitter accounts, YouTube Channels, etc. Include a link to each and post a description (2-3 complete sentences) explaining why each one is a good example.
  • Third Post – What are the three most important concepts, ideas, or principles you have learned in this course? Explain what they are and why each one is so important. If applicable, provide links to examples to make your point. Each point should be at least 100 words in length.


Social Media Tool Identification Activity – 75 points

New social media tools are constantly being created and it seems impossible to keep up. For this assignment, you will each be assigned a specific tool that you will research, learn how to use, and share your evaluation with classmates via the class blog.  Click here to view the Social Media Tool Identification Activity Rubric.


Social Media in the News – 30 points

Select a current event (since June 1, 2014) that has addressed social media content. Provide a copy or link to the original story and write a brief summary.  Click here to view the Social Media in the News Rubric.


Twitter Analysis – 50 points

If you do not already have a Twitter account, we will set one up the first day of class. With your Twitter account, you will choose at least three similar tweeters to follow based on a theme you wish to follow (for example, if your theme was Texas Tech Football, you might follow Kliff Kingsbury, Texas Tech Athletics, and Texas Tech Football). You will actively follow, read and keep up with tweets posted by these Twitter users and will write a short analysis of how these tweeters used Twitter and what you learned from following them. Click here to view the Twitter Analysis Rubric.


Ag Chat Discussion Post – 50 points

Follow and participate in an AgChat session. AgChat is an online conversation via Twitter ( that occurs each Tuesday from 7-9 p.m. (CST). You are only required to follow and participate in one AgChat session; however, you are encouraged to follow each week. You will provide a reflection of your experience as a “comment” to a discussion question posted on the class WordPress site. Click here to view the AgChat Reflection Rubric.

Collaborative ACOM Social Media Posting – 50 points

In conjunction with ACOM 5303, a collaborative social media effort will be developed where ag comm students can post and share their work and knowledge via social media. You will be required to contribute to this effort by posting work you have created in this course. Further details will be provided in class.


Final Project Proposal – 50 points

The final project is a major portion of your grade in the course. The proposal is meant to provide some insight into what you are planning to do so you can receive feedback early in the development process. Click here to view the Final Project Proposal Rubric.


Final Project (250 points)

Choose ONE of the following options:

OPTION 1: Social Media Plan – Many organizations understand the value of using social media, but most do not adequately plan for its use. For this assignment, select an organization (ideally where you work) and develop a social media plan for either a specific event or the organization in general. This can be an individual assignment or completed with a partner. The plan is limited to 20 pages (double-spaced), which does not count a cover page or references.  Click here to view the Social Media Plan Rubric.

OPTION 2: Research Proposal – Develop a proposal for a study related to online marketing or social media use in agricultural communications. Please seek approval for your research idea prior to beginning the assignment. This proposal can be for a larger research project (paper, thesis, dissertation) or can be a smaller project that may lead to a research poster. The proposal for the research study will consist of three parts. The first will be an introduction to the study and development of research questions or objectives. Part two will be a review of literature and theoretical base for your proposed study. Part three will the methodology you will utilize to answer the research questions or accomplish the research objectives. Proposal must follow APA format. This can be an individual assignment or completed with a partner. You can ask your adviser for ideas or help, but you (and your partner) must complete the secondary research and writing. The proposal is limited to 20 pages (double-spaced), which does not count the cover page or references. Additional details will be provided in class. Click here to view the Research Proposal Rubric.

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